Netflix Abandons Qwikster

The company also announced it is “done with price changes” after its unpopular decision to raise prices in July.

The move appears to be an acknowledgement that the company’s moves over the past few months have alienated many consumers. In addition to raising prices on consumers who use both the streaming service and DVDs, the company also announced a plan last month to make the two services separate and rebrand the DVD service as Qwikster . The move baffled many and was perhaps further complicated by the fact that Netflix had no control over the @Qwikster Twitter account.